Smart Fish

Smart Fish was established in 1953 and the first generation of Mr. Lin has started its
business as a street food vendor in Chiayi City.


The whole business all started from Grace’s grandfather’s hobby of his delicate
cooking skills and addiction to fishing as well. Eventually, his interest brought the
idea of running his food business of selling fish head cuisine. The grandfather had
prosperous the smart fish business for six decades, then grandfather inherited his
fish head cuisine business from his son Lin Cong Ming; Cong Ming is the original
name of the second generation of Mr. Lin. More importantly, Cong Ming means
SMART in Chinese. The Official brand name ‘Smart Fish’ was founded in the second
generation.


When the third generation Grace Lin takes over Mr. Lin’s business, she has brought
the local smart fish into national, then internationalized. She has adopted the idea of
making the business more organized. She even teams up with her employees; makes
the Smart Fish group team as an organization and has its own culture. In 2019, Smart
Fish caught attention by the international NETFLIX channel. Eventually, Smart Fish
officially got into global.